You want to play that new, upcoming game? Chances are you've already seen a majority of it through images and postings of every aspect of gameplay, where companies are hoping to generate enough interest, that come release day they'll make enough of a profit to survive the coming months. That is if they manage the barrage of reviewers, YouTubers, and disgruntle consumers willing to post anything negative about the game. You most likely know the story, theme, all power ups and abilities before you even have a controller in your hands. Sure, there is an endless supply of reasons for why games are being showcased before they're released, but I can say for certain about one thing...
I ABSOLUTELY HATE IT AND THE PROCESS THAT IT HAS BECOME!
Don't get me wrong, I understand that people want to make money. So posting the game and being the FIRST to do so draws people to view your page, blogs and videos and can make you and the product popular. But at what cost? It can ruin the experience of the game before you've even had a chance to play it for EVERYONE that happens across it. Today, there's are millions of people that simply enjoy watching other people play games, so it's not unlikely that the entire play through is available to watch on someone's channel. Reviews by a few individuals and negative feedback by consumers can damage a good product before it's even had a chance to be fairly experienced, and since everyone's tastes in games are different, you will ALWAYS get those who don't like your game and will post something about it. While I could talk about this forever, being a developer really makes me not like the way things have changed over the years... and not like how people can have so much of a negative impact on the gaming industry, mostly because I feel like people don't understand how much work and money goes into making games and how easy it is to damage a company's reputation when thoughtless remarks about them or their games are made.
When people used to play NES games, you'd rent or buy a game for $55 bucks hoping you'd enjoy the time you'd spend with it. You experienced it without someone else's views tainting your experience (unless you subscribed to Nintendo Power), and enjoyed it for what it was. These days, the endless ceiling of expectation is enormous and not all developers can be the next best AAA title, and certainly not have the money, manpower or even necessarily the skill or ability to get the best artists to make their game.
The gaming community is a hard place to be these days.